I partnered with the international jean and Western apparel company as a content creator for its 2021 spring collection. Placing diversity and inclusion at the forefront of its social campaigns, the brand literally “liked” one of my original Instagram images wearing a Wrangler top. That photo became a collaboration with both the brand’s internal marketing team and external New York-based public relations agency, AMP3 PR. The assignment: develop a series of storytelling imagery from my cowgirl perspective. Images that reflect the brand’s identity and share my lifestyle as a rural journalist and Georgia farmer.