By Cowgirl Candace | Photos by Trarell Torrence/@torrencestudios
I have to admit: Things move a lot slower in the South, especially in Small Town USA. But that’s not always a bad thing, right? When you’re constantly bombarded with news, fake news and everything in between, sometimes you want to take a mental break. For my creatives and communicators who relentlessly work to engage the masses, know this: “Less is more.”
Take a pause from the information overload cause, and start thinking more deliberately and strategically about how to attract audiences without much effort. I do. Here’s how:
I only contribute to big-picture projects. Yep! I go big, or I don’t go at all. Simple as that. When you constantly focus on mini assignments with quick turnaround deadlines, dead colleague weight and no lasting impact, you’re going to get burned out. That was me early on in my editorial career. It’s just hard to keep churning out quality work. More mature in my craft, I now understand the importance of developing long-term marketing campaigns and stories that stick with audiences and have a high potential of becoming repurposed over time. When you dedicate time, energy and money to projects that create a long-standing buzz, it sets your creative juices (and pocket) up for the next major collaboration to devote your expertise to and helps put you in front of influential brands, partners because your work was that fire.
I only post epic imagery. People like pretty things. So give it to them — in snippets. Space out captivating photography, videography and illustrations to keep audiences missing you or your project and wanting more. Instead of posting every single day on social media platforms, skip a few days and sucker punch them with more creative awesomeness during unexpected moments. Plus, folks love a good surprise. Dropping brand-new content when they least expect it helps keep their curiosity piqued. It. Never. Fails.
I only collaborate with serious, seasoned creatives. Top-notch professionals in my field are hard to come by, particularly in rural areas. When I do cross paths with super talented colleagues who parallel my skill level, work ethics and ambition, we have to make editorial magic. I never pass up a chance to develop meaningful content with fellow communication specialists because these collaborative opportunities become great ways to boost your industry knowledge, produce memorable storytelling and connect with new circles of like-minded contacts. In turn, these connects can help market you and/or your products, services and ideas with their followers and friends.