8 months ago Togs for Today0

Jockey is an intimate and active apparel brand that has served sporty, Southern chicks like Cowgirl Candace well throughout the decades. For my mavericks who didn’t know: I was the consummate student-athlete during middle and high school — participating in gymnastics, basketball, softball, horseback riding, and track and field.

Jockey’s stretchable, comfy tights and undies have always provided a fluid fit and edgy style to companion my adventurous, can’t-sit-still lifestyle. Even as a creative mom, the brand is one of my top picks for working out and staying involved in after-school activities with the kid.

Evolving from a hosiery business in the 1800s to an international clothing label today, Jockey is active in more than 120 countries. It now features activewear, sportswear, lounge wear, sleepwear, underwear, socks and thermals for men, women and children.

Farm Life Fun Fact: During 1946, Jockey made a brilliant marketing choice when star athletes started poppin’ up in endorsements for the well-received underwear line. To strengthen its pride throughout the 1940s and onward, the brand commissioned well-known sculptor and painter Frank Hoffman to produce the Jockey Boy.




Cowgirl Candace

Candace, a.k.a. Cowgirl Candace, is an award-winning feature writer, internationally published brand blogger and wardrobe stylist.

The fourth-generation cowgirl and veteran journalist pioneered digital platform Southern Styles & Steeds — a country Western fashion, beauty and lifestyles blogazine — to share the sophisticated styles and sincere stories from her Down South upbringing.